What We Did

Craft creamery Hudsonville wanted to level up its market presence in the boutique ice cream making space. Along with a refreshing brand update came the need for a responsive website. Hudsonville set its sights on launching a mobile-friendly web presence to teach fans about all the magic that goes in to every scoop of its artisan treats while providing a drool-worthy catalog of its product lineup and connecting enthusiasts with store locations. The challenge? Develop a robust, responsive CMS-based solution that wouldn’t break the bank. They say ice cream solves everything. Spoons in hand, the iwerk team hit the road to Hudsonville to stir up some inspiration. Along with its design partners, iwerk developed a robust, responsive CMS-based solution that tells a deliciously compelling story about the Hudsonville way.

How We Did It

HudsonvilleIceCream.com is built on a customized mobile-friendly content handling system making the site responsive, streamlined and easy to update. Hudsonville communications staff can seamlessly upload and post photos of new products and employee partners, and video clips. Refreshing its store locator, employment opportunities, and general content takes a few keystrokes thanks to simple style-sheet enabled forms. Using a hybrid hosting system that takes advantage of Dreamhost, a virtual private server, iwerk was also able to host the actual code base for the site, slashing monthly hosting costs in half for its customer. Scoop, there it is!