Dannon Cups of Hope
What We Did
When Dannon wanted to support the National Breast Cancer Foundation, Inc.® (NBCF), they came up with the Cups of Hope campaign. When consumers purchased specially marked Dannon products and enter the under-the-lid codes online, the company committed to making a 10 cent donation to NBCF. That’s when The Marketing Arm reached out to iwerk to collaborate yet again to develop the campaign site to track donation code redemptions across the United States.
How We Did It
With real time donation tracking programmed on the site, iwerk developed a heat map of the United States on the site as a visual representation of donations made per state. Rollover features were included for redemption statistics and the site also included Stories of Hope submitted by users in both text and video format.
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