In 2016, BIGGBY reimagined their branding, coming up with its new snappy brand statement and public slogan, "We Exist to Love People." They wanted this new branding to translate into a website built expressly for this purpose. The friendly folks at BIGGBY also knew it was important to create a buzz in the community, not just for customers, but for potential franchisees too. The challenge? Develop a responsive CMS-based platform to educate its fan-base and streamline the store-owner application process. With coffee - only BIGGBY of course - in hand, the iwerk team started percolating on a solution BIGGBY would love a latte.
What We Did
Working in tandem with longtime partner and creative geniuses over at Octane Design, we delivered a customer-friendly, fully responsive website focused on driving traffic, and potential partners, to its 260+ stores.
How We Did It
BIGGBY.com is built on a customized mobile-friendly content handling system making the site responsive, streamlined and easy to update.The site also boasts social media integration, a store locator, online drink menu with drink-customizing capability and real-time nutritional information. On the back-end, iwerk created two-factor authentication, reporting tools, results filtering/sorting, FTP access, analytics and more. For the team at BIGGBY, words cannot espresso how much this new platform has meant to the success of its business.
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