Today, the Frito Lay “Charge up your fun” promotional micro-site was launched! The creative brains at The Marketing Arm teamed up again with our tech team of project managers and developers to deliver this promo, which you can check out here!
Details: There will be in-store displays at Wal-Mart beside the specially marked Frito-Lay bags. The customer will purchase 2 bags and enter their first set of codes online. When they enter their first two bag codes, they will then receive a Free 2-week Xbox LIVE Gold Membership Trial (for new members only) along with their choice of an arcade game! (The choices are Toy Soldiers or The Maw) The customer then receives an email with their game codes. But there’s more! They can buy 2 more bags of specially marked chips, return to the site, enter their codes, and get the second arcade game that they didn’t choose the first time.
Stay tuned, because there will be the same promotion in July!
Another interactive promo launched for TMA and iwerk, go team!